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Link Building

Backlinks That Actually Move Your Rankings — Not Just Your Spreadsheet

Most link building is buying links from irrelevant directories and crossing fingers. We build editorial backlinks from real, relevant websites through digital PR, content-led outreach, and genuine relationship building.

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Backlink Audit — Issues Found 5 Issues
Domain Rating 6 — near zero authority
Only 4 referring domains, none relevant to your niche
Critical
2 toxic backlinks — PBN & spam directories
Risking manual penalty from Google Search Console
Critical
All links to homepage — zero deep links
No authority passed to service or blog pages
Warning
0 links from industry-relevant publications
No topical authority signals for your niche
Warning
Exact-match anchor text over-optimised
Unnatural anchor profile — algorithmic red flag
Warning
Link Building Methods We Use
️ Digital PR Guest Posting HARO / Journalist Outreach Broken Link Building Resource Page Links Niche Edits
How We Think About Links

Links Are Votes — But Only When They're Earned

A backlink from a relevant, real website tells Google your content is worth citing. A bought link from an irrelevant directory tells Google nothing useful — and may actively hurt you. We only build the kind that matter.

Relevance Over Volume

Ten links from authoritative websites in your niche outperform one hundred links from generic directories. We target publications your ideal customers actually read — so every link is a trust signal to both Google and real humans.

White-Hat Only

We don't buy links. We don't use PBNs. We don't spin content or use link networks. Every link we build is earned through genuine content, real outreach, and editorial decisions made by human editors — not automated schemes.

Authority to the Right Pages

Most backlinks point to homepages. We build deep links — links to your service pages, blog posts, and money pages — so PageRank flows where it actually helps you rank for commercial keywords, not just your brand name.

Domain Authority Growth

What Happens to Your Rankings When DR Climbs from 6 to 30

Domain Rating is a proxy for how much trust Google extends to your entire website. A low DR means even well-optimised pages struggle to break page one for competitive keywords — because hundreds of other sites have more authority behind the same content.

As DR increases through consistent, relevant link acquisition, the authority flows through your internal links to all your pages. Pages that were stuck at position 14 start climbing. New content ranks faster. Your brand search deepens. The compounding effect of authority gain is one of the strongest long-term SEO advantages a business can build.

  • DR 1–15: Only ranking for very low-competition, long-tail queries
  • DR 16–30: Starts competing for moderate-volume keywords
  • DR 31–50: Competitive in most commercial niches
  • DR 50+: Authority to challenge established players on high-volume terms
Domain Rating Growth — Impact on Rankings DR DR 6 — Current Ranking for brand name only · 0 page-1 keywords 0 pg.1 ↓ DR 20 — Month 3–4 Long-tail keywords appearing · Est. 3–8 pg.1 positions ~6 pg.1 ↓ DR 32 — Month 7–9 Mid-competition keywords cracking pg.1 · 20–40 positions ~30 pg.1 ↓ DR 45+ — Month 12+ Competing on commercial head terms · Organic becomes a channel 80+ pg.1 Estimates vary by niche competition and content quality. No rankings are guaranteed.
Link Quality vs Link Quantity

Why 10 Real Links Beat 500 Fake Ones Every Single Time

Cheap link building services will sell you 500 links for ₹5,000. Those links come from private blog networks, spun content sites, and irrelevant foreign directories. Google's algorithm has been able to identify and discount these for years — and in some cases, actively penalises sites that have too many of them.

An editorial link from a real publication — a genuine mention in an industry blog, a citation in a news article, a resource page recommendation — carries genuine PageRank and topical relevance signals. It tells Google two things: this site is trusted, and this content is relevant to this topic. That combination is what actually moves rankings.

  • Relevant niche — same industry or closely related topic
  • Real traffic — the linking page actually gets organic visitors
  • Editorial placement — a human decided to link, not a script
  • Varied anchor text — natural language, not over-optimised keywords
Link Quality Comparison ✗ Cheap / Fake Links ✓ Real Editorial Links SOURCE SOURCE PBN, directories, link farms Real blogs, publications, news sites RELEVANCE RELEVANCE Unrelated niches, generic sites Same or adjacent industry topics TRAFFIC TRAFFIC 0–10 visitors/month 500–50,000 organic visitors/month ANCHOR TEXT ANCHOR TEXT Exact-match keyword stuffed Natural language, branded, varied PENALTY RISK PENALTY RISK High — manual or algorithmic Negligible — Google rewards these RANKING IMPACT RANKING IMPACT Minimal or negative Measurable position improvement
Our Outreach Method

How We Actually Get Editors to Say Yes

Most link building outreach fails because it's generic, lazy, and self-serving. "Hey, I noticed you have a page about X, can you add my link?" gets deleted in two seconds. Editors get dozens of these per day.

We invest time upfront in researching the target site, understanding what content they publish, identifying a genuine content gap we can fill, and crafting an outreach pitch that leads with value — not a request. Our acceptance rate is higher because editors can see the work behind the email before they've even read the pitch.

  • Prospect research: only target sites with real traffic and relevant audience
  • Asset creation: linkable content written specifically for the target angle
  • Personalised pitch: references specific content on their site, no templates
  • Follow-up: one follow-up only — we don't spam editors into submission
Outreach Pipeline — Sample Breakdown PROSPECTED 200 sites identified DR 20–80 → QUALIFIED 80 relevant sites Traffic verified → OUTREACHED 60 pitched Personalised → LINKS EARNED 12–18 editorial backlinks per month 20–30% outreach acceptance rate vs industry avg 5–8% AVG LINK DR 35–55 LINK TYPE Editorial PLACEMENT 100% Dofollow
Our Process

How We Build Links That Last

01

Backlink Audit

We audit your current backlink profile, identify toxic links for disavowal, and benchmark your DR against your top-ranking competitors to set realistic targets.

02

Target Prospect List

We build a curated list of relevant, high-traffic websites in your niche — sites with real editorial standards and real audiences. No directories, no PBNs, no shortcuts.

03

Content & Outreach

We create linkable assets — articles, data pieces, tools — and pitch them to editors with personalised emails that lead with value. Each pitch is written from scratch.

04

Track & Report

Every link is tracked in a live report with DR, URL, anchor text, and target page. You see every link we build, when it went live, and the impact on your DR over time.

Why ZeeroCap

Link Building Done Without the Shortcuts

01

We Never Buy Links

Bought links work until they don't — then they cause manual penalties that take months to recover from. Every link we build is earned through genuine outreach and editorial decisions. No link schemes, ever.

02

Full Transparency on Every Link

You get a live spreadsheet with every link we build: the URL, DR, anchor text, target page, and date it went live. No black boxes, no "trust us" reporting. You see exactly what we're doing.

03

Links to Pages That Need Them

We don't just build homepage links. We identify which service pages, blog posts, and commercial pages need authority to rank, and build deep links directly to those pages.

04

Toxic Link Cleanup First

If you have bad links in your profile from previous agencies or old link-buying, we identify and disavow them before we start building new ones. Clean foundation before we build.

05

Niche-Relevant Sources Only

We won't link you from a travel blog because the price was right. Every linking site is selected for topical relevance to your industry — so Google reads the link as a genuine topical authority signal.

06

Realistic Timelines, Honest Goals

Link building takes months to influence rankings — not weeks. We tell you this upfront. We track DR growth and ranking movement monthly, and set expectations based on your niche's actual competition level.

FAQ

Common Link Building Questions

It depends entirely on your keyword and your competitors' backlink profiles. For a low-competition local keyword, you might rank with 5–10 relevant links. For a competitive national or industry-wide keyword, you could need 50–200 over 12–18 months. We benchmark against your actual competitors — not generic targets — before setting expectations.
A dofollow link passes PageRank (link equity) from the linking site to yours — this is what improves your domain authority and rankings. A nofollow link tells Google not to pass authority. A natural backlink profile has a mix of both, and nofollow links from high-traffic publications still drive real referral traffic even without the SEO benefit. We target dofollow placements but don't disqualify a placement purely for being nofollow if it's from a major publication.
Yes — particularly if you have a large number of spammy or PBN links, or a very unnatural anchor text distribution. Google's Penguin algorithm (now part of core) actively discounts or penalises manipulative link profiles. We always start with an audit to identify and disavow toxic links before building new ones, so we're not building on top of a damaged foundation.
Google typically takes 2–8 weeks to crawl and credit a new backlink. Ranking movement from a link building campaign usually becomes measurable at 3–4 months, with meaningful DR growth visible at 6 months. Link building is a long-term investment — it compounds over time rather than producing an immediate spike like paid ads. Anyone promising ranking improvements in weeks from link building is not being honest with you.
We set a target range based on your budget and outreach capacity — typically 8–20 editorial links per month depending on the engagement. We don't guarantee a fixed number because editorial link building depends on real human editors making decisions, and we won't compromise on link quality to hit an arbitrary quota. We'd rather build 10 great links than 30 mediocre ones that don't move the needle.

Find Out What's Holding Your Rankings Back

A free backlink audit shows your current DR, identifies toxic links risking a penalty, and benchmarks your profile against the competitors you're trying to beat.

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