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Google Ads Management

Your Google Ads Should Be Winning Business, Not Burning Budget

Most Google Ads accounts waste a third of their spend on the wrong searches, wrong audiences, and weak landing pages. We find the leaks — and build campaigns that turn ad spend into actual revenue.

Audit My Google Ads Account All Services

Audit in 48 hrs

No lock-in contracts

You own the account

Campaign Audit — Before ZeeroCap

Wasted spend detected34% of budget

Conversion trackingBroken tags

Quality Score average3.8 / 10

Negative keyword listNone set up

Landing page matchBelow average

Ad copy variantsOnly 1 active

→ Audit complete. Action plan ready. View plan

Free audit · 48 hrs

Budget optimised

Campaign types we manage Search Ads Performance Max Shopping Display YouTube Ads Remarketing

Our Approach

Three Things Most Google Ads Agencies Never Get Right

Agencies love reporting impressions and CTR. We focus on the three areas that actually determine whether your campaigns make money — or burn it.

Campaign Structure & Keyword Intent

Campaigns built around how your customers actually search — not what sounds good in a pitch
Intent-based ad groups: awareness, research, and ready-to-buy kept strictly separate
Aggressive negative lists that stop budget reaching irrelevant searches from day one
Match type strategy that controls reach without sacrificing precision
Ongoing search term analysis to catch wasteful queries before they compound

Bid Strategy Tied to Your Actual Margins

Target CPA and ROAS goals set against your real numbers — not platform defaults
Manual supervision during smart bidding's learning phase to protect budget
Bid adjustments by device, hour, location, and audience segment
Regular strategy reviews as campaigns accumulate data and mature
Clear escalation criteria — we change tactics before problems compound

Ad Copy That Earns Clicks from the Right People

Responsive Search Ads written around your actual value proposition — not generic filler
Ongoing split tests of headlines, descriptions, and calls-to-action
Full extension setup: sitelinks, callouts, snippets, call extensions
Quality Score tracking and improvement across every ad group
Landing page alignment so users don't bounce the moment they arrive

Conversion Tracking

If Your Tracking Is Wrong, Every Optimisation Decision Is Wrong Too

Before we change a single setting, we audit your conversion tracking — because this is where most accounts are already broken without knowing it. Tracking form views instead of submissions, missing phone call conversions, duplicate tags firing twice — these errors make your data unreliable and your bidding strategy fight itself.

We rebuild tracking properly: GA4 event configuration, Google Ads conversion tags, and enhanced conversions using hashed first-party data where relevant. Only once tracking is verified do we touch bids, budgets, or structure. Optimising on bad data is just a faster way to waste money.

Landing Page Performance

The Page After the Click Matters Just as Much as the Ad Before It

Google's Quality Score directly affects how much you pay per click. A low score means you're paying more than competitors whose pages are better aligned — even when your ad copy is stronger.

We audit every landing page against the keywords sending traffic to it: load speed, message match, clarity of the offer, strength of the CTA. Where we find gaps, we give specific, actionable recommendations tied to individual ad groups — not vague "improve UX" advice. Better landing pages cut your CPC and raise conversion rate simultaneously. Most agencies never touch them.

Reporting You Can Actually Use

We Report on What Moved Your Business — Not What Made Us Look Busy

Monthly reports from most agencies are full of impressions and CTR charts. We skip straight to what matters: cost per lead, cost per acquisition, pipeline value generated, and ROAS by campaign type.

For businesses with longer sales cycles, we set up offline conversion imports — pulling closed deals from your CRM back into Google Ads so the algorithm learns to chase revenue, not just form fills. Every report ends with a specific, dated action plan. You always know what we're doing and why.

How We Work

From Your First Audit to Consistent Monthly Results

A transparent four-step process. No surprises, no black boxes — clear work with clear outcomes at every stage.

Account Audit & Diagnosis

We spend 48 hours reviewing every corner of your account — or building a strategy from scratch. Wasted spend, broken tracking, structural issues: all documented and explained before we touch anything.

Strategy Before Spend

We map out campaign structure, keyword intent layers, bid strategy, and landing page recommendations before a pound of budget is committed. You approve the plan. We build to it.

Launch & Close Supervision

Campaigns go live with tracking verified. Daily monitoring in the first two weeks — smart bidding's learning phase is when accounts are most fragile and we keep close watch.

Optimise & Report

Weekly account work: search term analysis, bid adjustments, copy testing, audience refinements. Monthly plain-language report with performance and a specific 30-day forward plan.

Why ZeeroCap

What You Won't Find at Most Other Google Ads Agencies

Audit First. Always.

We won't recommend a single change without first understanding what's broken and what's working. The audit is yours to keep — whether you become a client or not.

We Measure What Actually Matters

Impressions and CTR are easy to hide behind. We set CPA and ROAS targets against your real margins, then report honestly on whether we're hitting them — even when we're not.

Your Account. Your Data. Full Stop.

Every campaign, keyword list, and audience segment lives in your Google account. We manage it — we don't own it. If you leave, everything we built comes with you.

Senior Practitioners, Not Junior Hands

Your account is managed by experienced practitioners from day one — not sold by a senior and handed to a graduate. You'll know who works on your campaigns and how to reach them directly.

Strategy Beyond the Platform

Google Ads don't exist in a vacuum. We consider your landing pages, your offer, your sales process — a technically perfect campaign can still underperform if the funnel around it is leaking.

Rolling Monthly Agreements

No annual contracts. No exit penalties. We work month-to-month because the only way to earn continued business is to keep delivering — not to make leaving painful.

Common Questions

Things People Ask Before Getting Started

Google Ads can generate leads from the day a campaign goes live. But sustainable, optimised performance takes 4–8 weeks — the time needed for smart bidding to collect enough conversion data to improve. The first month is about clean baselines. We set this expectation upfront rather than overpromising speed we can't guarantee.

It depends on your market. In competitive B2B or high-value service industries, a minimum viable budget is typically £1,500–£3,000/month in ad spend. In less contested sectors, campaigns can work from £600–£800/month. We'll tell you honestly in the audit what budget makes sense — including whether Google Ads is even the right channel for your goals right now.

Both. With an existing account, we always audit before making changes — historical data, audience lists, and conversion history are valuable and worth preserving. Starting from scratch, we build the account structure in a way that supports smart bidding as data accumulates.

A plain-language report delivered monthly: total spend, leads generated, cost per lead, cost per acquisition, changes made, and a specific 30-day forward plan. No jargon, no 40-slide decks. You also have live access to your Google Ads account at all times — no waiting for us to share numbers.

Everything stays in your account — campaigns, keywords, ad copy, audiences, conversion history. We remove manager access and that's it. No data held back, no handover fees. You should stay because results are good, not because leaving feels complicated.

Let's Get Started

Find Out Exactly What's Holding Your Google Ads Back

We'll audit your account — or map out a strategy from scratch — and deliver a clear, honest action plan within 48 hours. No obligation. No sales pressure. No fluff.

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